design thinking

🎵 The Radical Power of Writing Songs (Even If You’re Not a Songwriter)

You don’t need to be a musician to write songs.

In fact, some of the most powerful breakthroughs I’ve seen - emotional, creative, and even strategic - come when someone who’s never picked up a guitar starts writing lyrics.

Because songwriting isn’t about music.
It’s about honesty, clarity, and pattern-breaking thinking.

And in a world obsessed with productivity and performance, choosing to write a song is an act of rebellion.

Why Songwriting Isn’t Just for Artists

You know those moments where your brain is stuck in a loop? Where logic doesn’t help and words don’t quite land?

That’s where music comes in.

Writing a song about something you “can’t figure out” often reveals a truth that spreadsheets, decks, or even journaling can’t touch.

It creates emotional precision, pattern recognition, and story fluency - skills that make you not just more creative, but more capable.

Songwriting as a Tool for Clarity

We live in a world of noise. Content. Meetings. Posts. Feedback. Proposals. Spin. Branding.

But a song only has a few lines to make you feel something.

That’s why songwriting can be a profound tool for:

  • Clarifying your values

  • Locating inner truth

  • Making emotionally intelligent decisions

  • Reconnecting to joy, grief, wonder, rage—whatever your real creative fuel is

You don’t write a song to impress. You write it to express. And that’s where all innovation starts.

What Happens When You Practice This Regularly

A strange thing happens when you let songwriting into your life (even secretly):

  • You start listening differently—in meetings, in conversations, in conflict.

  • You become more comfortable with ambiguity and emotion.

  • Your communication gets sharper, simpler, more human.

  • People start asking you how you think so clearly.

And it’s not magic. It’s just a muscle you’ve been told isn’t “relevant” to your success.

But it is. Maybe more than anything.

Who This Is Secretly For

This practice isn’t just for people who want to make albums. It’s for:

  • Leaders who want to stop parroting jargon and start speaking from the gut

  • Changemakers who want to build teams that run on trust, not control

  • Anyone who’s tired of sounding smart but feeling lost

In my world, we use songwriting as a tool for personal and collective liberation.
It’s about healing, yes - but also visioning. Reorienting. Reimagining.

It’s not therapy. It’s not branding. It’s something older, messier, and more powerful.

Want to Try?

If you’re curious, I run spaces (sometimes private, sometimes group) where people write songs - not for the radio, but for their real lives.

You don’t need to know anything. You just need to be open to what you don’t know yet.

We don’t chase hits.
We write to remember who we are.